Advertising Business Quotes by William Bernbach, Steve Jobs, Jerry Della Femina, Leo Burnett, Adolph Ochs, Salar Kamangar and many others.
Creativity is the most practical thing a businessman can employ.
When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
In advertising, not to be different is virtually suicidal.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Advertising in the final analysis should be news. If it is not news it is worthless.
What we’d like to think of YouTube as is a part of Google with very overlapping goals and values. We’re a fundamental part of the advertising business for Google.
What helps people, helps business.
Advertising is the principal reason why the business person has come to inherit the earth.
Promise, large promise, is the soul of an advertisement.
The best ideas come as jokes. Make your thinking as funny as possible.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Sex is the most fun you can have without laughing.
Sex is the most fun you can have without smiling.
The creation of a thousand forests is in one acorn.
Jazz is the most fun you can have with your clothes on.
[Commercial radio] is owned by one or two corporations now, and they’re not in the music business. They’re in the advertising business…. So let’s not kid ourselves. If you want to hear music, go buy a guitar.
Advertising is the rattling of a stick inside a swill bucket.
In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.
Advertising: the science of arresting the human intelligence long enough to get money from it.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
An idea can turn to dust or magic, depending on the talent that rubs against it.
If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half ce
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Stopping advertising to save money is like stopping your watch to save time.
Rules are what the artist breaks; the memorable never emerged from a formula.
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
The best way to predict the future is to invent it.
Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding.
A principle isn’t a principle until it costs you something.
Advertising is only evil when it advertises evil things.
Advertising is the greatest art form of the 20th century.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
I’m not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity
You can say on one hand the market is crazy but it’s not 1999. People have had their medicine from overexuberance. I find it really interesting that those two businesses, Yahoo! and Google, which are just online advertising businesses, are valued at more than the media behemoths in America.
We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.’
I’d never assume an audience was anything but totally receptive and perfect. Seriously, it seems to me that’s the only circumstance you can work under. Otherwise, speaking for myself, you may as well be in the advertising business.