Erik Qualman Quotes.
25 percent of search results for the world’s top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.
Social media has made the web all about me, me, me.
Folks want to be listened to, they want to be heard.
Increasingly, consumers don’t search for products and services. Rather, services come to their attention via social media.
Social Media isnвЂ™t a fad, itвЂ™s a fundamental shift in the way we communicate.
Pushing a company agenda on social media is like throwing water balloons at a porcupine.
That’s the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.
As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It’s no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.
With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever – we are all mini-digital celebrities and heroes to someone.
It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
Language is always evolving. It’s difficult to read Shakespeare now because language has shifted. Similarly, kids these days can get to the point really quick in about 140 characters or less because of these new tools.
The power of social media is it forces necessary change.
You can spend your time daydreaming or make use of it in other ways.
Privacy is dead. Reputations are dying.
The ROI of social media is that your business will still exist in 5 years.
Best results are often achieved well before you need a job, by consistently networking so that when you find yourself job-hunting you have a large network to work with.
The easier things are to buy, the more we consume.
History repeats itself because nobody listens the first time.
Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.
The beauty of social media is that it will point out your company’s flaws; the key questions is how quickly you address these flaws.
We don’t have a choice on whether we DO social media, the question is how well we do it.
One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don’t like.